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How to Win

APG Creative Strategy Awards 2021

See below for tips and tricks from past awards winners and judges on how to write, present and win an APG Creative Strategy Award.

APG Awards Launch 2021

Hear all about the breadth of possibilities for writing papers, the best examples of creative strategy and what a really good case might look like. Along with a Q&A at the end.


Vicki Holgate | APG Chair

Charlie Snow | Chair of Judges

Michael Lee | Chair of Shortlisting Panel

Gareth Goodall | 2019 Gold Winner for Dosist

Bridget Angear | 2019 Grand Prix Winner for Bodyform/Libresse

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How to Get Your APG Awards Paper Shortlisted (Part 1)

Practical wisdom on crafting a winning paper with Michael Lee, current Chair of Shortlisting 2021, Vicki Holgate who did it last time, and Bhavin Pabari who a Gold and Best performance in front of the judges in 2019. Along with a Q&A at the end.

How to Get Your APG Awards Paper Shortlisted (Part 2)

This event combines excellent advice from Chair of Judges Charlie Snow, and 3 of the winning papers from 2019, just as they presented to the final judging panel.


Capita for the British Army – Rhonwen Lally of Karmarama

KFC New Fries – Tatiana Jezierski of Mother

Marmite - Will Grundy of Adam&Eve DDB

Tips for Writing & Presenting your Paper

Hear from Charlie Snow, 2021 Chair of Judges, and some past winners from the 2019 Creative Strategy Awards.

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