Planners Unmasked

1 August 2017 Senior Strategist @ 360i London "I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump to use the information, formats and technology, but end up with lazy creative."

20 July 2017 Strategist @ George&Dragon "I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services. The only way to maximise the chances you have to be successful, happy and fulfilled in your career is to work with people that you like, respect, and can learn from."

13th July 2017 Planner @ Grey “A friend of mine works at a startup where they leave stickers on each others’ desks or laptops if they’ve done a good job that week, and because I’m six years old with a washi-tape problem, that really appeals to me!”

4 July 2017 Strategist @ Rapp UK "getting into planning is still one of the hardest things I’ve ever had to do (aside from my Russian oral exam in uni) but one thing that really pushed me is switching my attitude to: not if I make it… but when I make it. Fake it til you do."

21 Oct 2016 Strategist @ foreverbeta "Being ‘agile’ or ‘empathic’ are pretty much fundamental to the industry and to the role, respectively"

7 Oct 2016 Junior Planner @ Saatchi & Saatchi "Facebook tells us what people like and do, Google tells us what people search for, Youtube tells us what people watch… What if Tinder started telling us how people would like to be seen?"

30 Sep 2016 Junior Strategist @ We Are Social "I watched Mad Men religiously as a teenager, and that’s what first made me consider applying for an internship at a creative shop"

23 Sep 2016 Communications Planning Manager @ Carat

16 Sep 2016 Strategists @ Mother "Adland is a big adult playground, where you try and come up with a new and better game than the other guy, every day"

9 Sep 2016 Planner @ OLIVER UK "it seems as though brands are engaging with personalised messaging, however, delivering personalised experiences is where the real value is added"

2 Sep 2016 Junior Planner @ Fallon "simple ideas are much more likely to become big ideas"

26 Aug 2016 Creative Strategist @ Sword & Stone "words can work like grenades"