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Reading Recommendations
This is a list of books to help you understand more about planning, the language of planners and how they work within an agency. We recommend you start with one of the general advertising books to get a feel for the industry as a whole, then the planning specific ones and finally make sure you check out the examples of what the very best planning can achieve in the APG Creative Strategy Awards Books.
 How Not to Plan |  Eat Your Greens |  From Marginal to Mainstream |
|---|---|---|
 Thinking Fast and Slow |  Go Luck Yourself |  Brandsplaining |
 anatomy of humbug cover (1) |  Ogilvy on Advertising |  Truth Lies & Advertising |
|---|---|---|
 The Advertising Effect |  The Tipping Point |  Eating the Big Fish |
 The New Marking Manifesto |
Planning & Strategy
How Not to Plan |  Hegarty on Advertising |  What is a 21st Century Brand_ |
|---|---|---|
 Positioning |  Pollitt on Planning |
 98% Pure Potato |
|---|
 Why Does the Peddler Sing_ |
 Overthrow |  Blue Ocean Strategy |  Good to Great |
|---|---|---|
 Grow |  The Hero And The Outlaw |  The New Capitalist Manifesto |
 The Pirate Inside |
The Fundamentals of Business Strategy
Recommended by Zoe Scaman:
 The Innovator's Dilemma |  The Second Machine Age |  HBR's 10 Must Reads on Strategy |
|---|---|---|
 Zero to One |  Good Strategy Bad Strategy |  To Sell is Human |
 The Hard Thing About Hard Things |
Behavioural Economics
 Hacking the Human Mind |  The Choice Factory |  Designing with the Mind in Mind |
|---|---|---|
 Inside the Nudge Unit |  The Hidden Persuader |  Descartes' Error |
 The Mental World of Brands |
Recommended by Richard Shotton:
 Born Liars |  Dataclysm |  Consumer.ology |
|---|---|---|
 Influence |  Seducing The Subconscious |  Emotional Design |
 Decoded |
 Priceless |  Mindless Eating |  Wiki Man |
|---|---|---|
 The Person and The Situation |  The Social Animal |  The Art of Thinking Clearly |
 Irrationality: The Enemy within |
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