What is Planning?

Interviews with top Planners and Strategists in the industry to help us understand what Planning is.

Ben Essen
What is Planning?
What makes Planning challenging?
Is it easy to get into Planning?
Do Planners need experience?
Three things you look for in a Planner?
John Shaw
What is Planning?
Did you always want to be a Planner?
Is it difficult to become a Planner?
Join a grad scheme or get experience?
Rebecca Moody
What makes Planning challenging?
Did you always want to be a Planner?
Is it easy to get a job in Planning?
What do you look for in a Planner?
Matthew Heath
What is Planning?
Did you always want to be a Planner?
Is it difficult to become a Planner?
Join a grad scheme or get experience?
What do you look for in a Planner?
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April 20, 2020

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

The first question…what is it?

Strategy itself can quickly get very complex and bloated; businesses use jargon and buzzwords that obfuscate. And definitions of strategy are no different.

But just as a good strategy finds clarity in amongst the chaos, so sho...

March 17, 2020

All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

February 3, 2020

It all boils down to one word for me: People. If you’re interested in people then this’ll be a really interesting career for you.

April 2, 2001

Stephen King of JWT and Stanley Pollitt of BMP are the undisputed forefathers of account planning. In separate agencies, but at pretty much the same time, they started a revolution in the advertising world which has spread from the UK to other countries and from ad agencies to management consultancies, direct marketing, PR, design and client research departments.

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