Alex Dobson asks John Shaw, Worldwide Head of Strategy at Brand Union:
What is Planning?
Did you always want to be a Planner?
Is it difficult to become a Planner?
Join a grad scheme or get experience?
What do you look for in a Planner?
What do you do when you start out?
How do you progress as a Planner?
What advice would you have wanted when you started out?