For more senior strategists we run our very popular course: 'Holding your own with senior clients' which is convened and taught by Rachel Murphy. It's a fast paced, one day rally tour round the financials and the business issues that drive clients' thinking and decision making - critically important to understand for all senior planners. Dry though the subject matter might appear, it's essential stuff, and both close to the APG heart, and clearly those of our delegates who 'LOVED IT'.
This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to planning. It covers both the latest findings from the topic but also lesser known classic experiments. The findings can be applied to all areas of advertising: from creative to media, from pricing to strategy. Each will give you a competitive edge.
This is a one day seminar led by Paul Feldwick, author of 'The Anatomy of Humbug’, and held at the Museum of Brands. Using the Museum as inspiration, and with guest speakers to build expertise in particular areas, you will deepen your understanding of the links between entertainment, brands and advertising, learn about the levers of popular culture, theories and practice of creating mental availability and ideas on how to re-think how you develop strategy and write briefs.
In this interactive one-day course, we’ll inspire you with the power of numbers, teach you the most important maths you’ll need as a planner, help you get to grips with data sets using Excel and then show you how to visualise your findings to tell the most compelling and persuasive stories.
There are two skills every planner and strategist needs if they’re going to thrive: The ability to interrogate and make sense of data, and the ability to use the insights from data to persuade others to take action. At its simplest, the equation underpinning modern business impact is this: Analytics + Storytelling = Influence.
This is a leadership course for those strategists who are getting ready to take on senior strategic roles. In these sort of roles, who you are, what you stand for, what your strengths are, how you work with people and what perspectives you bring matters at least as much as your strategic ability, if not more.
We have created this workshop with Martin Beverley who is Executive Strategy Director at adam&eveDDB. It’s for planners and strategists who want to get better at briefing advertising campaigns that work across traditional and digital channels.
If you’re a planner or strategist in an agency you’re probably pretty clever, good at strategic thinking, and able to pick up skills and new ways of working pretty quickly. And a lot of these are easily taught in classic training courses
However good your strategy, brief or the creative work that it has inspired, you still need to land the strategic thinking with the client for the work to be made and the idea to survive the often arduous process of campaign or idea development. And the best thinking or the best ideas don’t always get through as this is often the stage with maximum jeopardy but minimum effective preparation.