As new chair of the APG I’m filled with a sense of excitement both in terms of what the APG has already achieved and the opportunity ahead.
For there’s never been a more exciting time to be in this industry
Or a better time to be a strategist.
The future is here, living in every new business model, app & social interface
Grasping us and our clients by the hand
And asking – demanding - us to innovate, faster
Our unique skills means we’re uniquely qualified to do that
Through our human empathy, our commercial hardwiring, our problem-solving creativity
And our ability to define bold new futures that transforms organisations and their brands.
I believe the time has come for strategists
To write the future, not be a slave to it
To be entrepreneurial doers, not just smart thinkers
To experiment & create, not just distil and refine
To be the critical change agents for our clients & our agencies
Just as Stephen King & Stanley Pollitt once were, it’s time to lead a new revolution.
My ambition is that the APG will be a galvanising force in making that happen
Through bold new initiatives, events and a new-look committee
That embraces tech, innovation, digital, media and experience design
And a deep focus on equipping strategists to solve modern challenges creatively
I can’t wait to go on that journey with you.
It starts now.