Strategy Leaders of Tomorrow
The definitive Development Programme for the future facing senior Strategist
Next ONLINE Course: Dates to be advised.
We will be running this programme again in 2024. It will be the fifth iteration of this highly competitive and enjoyably demanding APG Leadership Training.
Graduates of the previous courses have rated it as universally excellent. We attract the brightest and best onto the programme and in return the strategists who are chosen to take part will be taught by the very best in our community.
In 2022 we made a few adjustments to the curriculum and one big change in focus. We will continue to cover essential and leading edge strategy but we will also concentrate much more strongly on leadership per se.
Brand and Communication Consultant
Carroll Jones LLP
Head of Strategy
Who is it for?
This is a leadership course for those strategists who are getting ready to take on senior strategic roles. In these sort of roles, who you are, what you stand for, what your strengths are, how you work with people and what perspectives you bring matters at least as much as your strategic ability, if not more.
Most of all these sorts of role require a leadership mindset. Strategy Leaders of Tomorrow is a programme which will help you develop that mindset, and work out the approaches and ways of thinking and behaving that will stay with you over the long run. This isn't a skills-based course, even though there will be rich exposure to some of the technical areas of strategy and planning. It's about discovering and revealing your strategic strengths and the strategy leader you want to be.
The course convenors are Shekhar Deshpande, former strategy leader at JWT and now Head of Strategy, Global Accounts, at Meta and Sarah Newman, former Head of Planning at Ogilvy & Mather and now APG Director. Shekhar is an inspired trainer and will be leading a number of the sessions of self discovery.
What does the programme consist of?
The course comprises 8 half-day Boot Camps, plus TWO immersive two and a half hour sessions.......
Boot Camps 1 & 2:
A journey of strategic self discovery. You will respond to a detailed case study, with your strategic recommendation. You will get feedback on your thinking and your approach from Vicki Holgate, former APG Chair and Matt Tanter, former APG Chair and Head of Strategy at Mother. Bootcamp 2 will be devoted to constructive and structured reflection on what you have learned; personally and as a group. This is the beginning of your journey of self discovery.
Boot Camps 3 & 4:
Diverse Perspectives: you'll hear from some of the brightest and most diverse strategic legends in London, and understand how subjectivity is crucial to approaching problems. You will hear from Russell Davies, Kate Waters, Director of Client Strategy and Planning at ITV and Lucy Jameson, Partner at Uncommon. You will work on a further strategic case with discussion.
Boot Camps 5 & 6:
During Bootcamp 5 you will be working with others and developing a trusted advisor mindset. There will be another case study, this time you will respond in small teams. You will get feedback on your approach from Jim Carroll, former Chair of BBH and Past Chair of Judges for the APG Creative Strategy Awards 2019.
You will spend Bootcamp 6 with an executive leadership coach, Satu Kreula, working on developing a listening and influencing mindset.
Boot Camps 7 & 8:
These two mornings will be all about the future - how to plan for, and prepare for the future, both in terms of strategy and your long term career as a strategist. You'll hear from two strategic gurus, Adam Morgan, Partner eatbigfish and Guy Murphy, Co-Founder OSSA, and debate the future with them.
Intensive Learning Sessions
Diversity and Inclusion
*APG Membership is required. Please go here for more information.
Dates & Times
Dates to be advised
This Course will likely run Online using Zoom. You will receive details once your booking is confirmed.
Please note, the sessions will not be recorded/filmed and we can’t offer catch-up sessions on future courses, if for any reason you can’t attend.
"Clear how much careful thought has gone into this course - every moment was excellent. I feel like I've opened parts of my brain up and had wings carefully stitched to my back. I have found myself feeling happier at work and my path forwards is very clear and also has become more exciting. Everyone who came and spoke to us #1!!!"
- Senior Account Planner
"I loved all the talks - what I wanted from the course was to see 'best practice' and to open my mind, and this is what the experts/greats of the industry did for me. Hugely inspiring and humbling - There was a great diversity of topics and a lot of learnings to apply immediately to the day job."
- Associate Planning Director
"I’ve done quite a bit of professional training and this was by far the most valuable and insightful. The quality of the speakers you chose plus the warmth of the environment you created made it a genuinely unique experience that I have taken so many learnings from."
- Strategy Director
"Intensity, professionalism and sense of excitement throughout. This was clearly not any old training course."
- Strategist, Global Insight & Strategy Agency
"The course has been truly brilliant - it's fuelled my mind with fresh perspectives, helped dispell some unhelpful limiting beliefs that I didn't realise I had... and provided a safe space for me to ponder and shape MY view on leadership and the mindset I want to adopt. It's been an inspiring and empowering month that has build my confidence and feelings of legitimacy, with the added bonus of meeting and learning from an inspiring bunch of people that I hope to stay in touch with."
- Strategy Director
APG Training Course Cancellation Policy
Should you cancel your place on this training course the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.
Training sessions will not be recorded/filmed and we can’t offer catch-up sessions on future courses, if for any reason you can’t attend.
On occasion we may need to re-schedule training sessions - we reserve the right to do this at any time although we will aim to give you as much notice as possible.
Attendance on Training Courses is entirely at the discretion of APG. There is no automatic right to attendance.