It’s the Planning and Strategy event of the year. The night when you find out who won what, and party till the early hours.

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Get your tickets now and you pay the early bird price. Even if you didn’t enter a paper this is a brilliant night out and a chance to chat to the best and nicest planners and strategists in the world – judges and authors! 

The question: ‘If planning didn’t exist, how would you reinvent it?’ came up in an early session with the APG AI core group. It struck me as a brilliant way to try and codify what is good and working about our discipline, what could be ditched and what needs to be grafted on or re-built to make it even more fit for purpose.

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Come and hear what Ayo Fagbemi, Imali Hettiarachchi, Jim Carroll and Kit Altin have to say and get some really useful ideas for expanding and evolving your Planning practice.

The games we play with one another say a lot about the moment we find ourselves in as a society. ITV has explored 70 years of game shows on ITV to uncover the trends in how we play and what this means for brands looking to engage the nation. It seems that how competitive we get depends on the state of the economy, how we've gone from winning stuff to status and how the 2020s might have more in common with the 70s than you'd initially think.

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors wider than ever before. As Chair of The Shortlist Jury, I'm thrilled to announce not only an extraordinary panel of judges drawn from across the strategic spectrum, but also a series of exciting changes to the awards themselves - all designed to discover and celebrate strategic excellence wherever it exists.

This extended training session is for young planners and strategists. It will build your expertise in answering briefs by making the most of the incredible creative and strategic stimulation that AI brings to the task.

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The session will teach you which AI tools to use, how to get the best out of them and how to apply them to create fast, focused, strategic and brilliant answers to briefs. It’s a hands-on session, so come ready to engage your brain and work through briefs in real time.

Tutors are Christina Lemieux, Executive Strategy Director at Saatchi & Saatchi, PG One and Ruairi Curran, Executive Strategy Director at Gravity Road.

AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.

This 'How To' event series will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice. Culminating in a look at the coming age of agentic and what it might mean for strategy.​​

As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we want to welcome entries from as far and wide as possible - to broaden out the awards so they truly represent and celebrate every flavour of strategy.