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APG 2015 Creative Strategy Awards: The Winners!

On Friday night the planning world glittered and sparkled with wit, strategic brilliance (and some fabulous outfits).

225 people packed out the Hansom Hall at the St Pancras Renaissance Hotel to cheer on the winners of this year's awards: The year that saw the highest ever number of entries (164) and undoubtedly the highest quality of thinking, showcasing the influence of brilliant strategy.

The Grand Prix was won by Nicola Willison and Vicki Holgate for This Girl Can, to the evident approval of the whole room. This makes Vicki Holgate the only planner ever to have won two APG Grand Prix. Vicki - we salute you!

Golds were won by:

Always - Anna Coscia

British Airways - Jonathan Rigby

Direct Line - Jimmy Elston and Richard Huntington

Guinness - Tim Whirledge, Alex Lewis and Lilian Sor

Three - Martin Beverley, Nick Exford and Samantha Codrington

And you can see all the other winners and pictures from the night here

Planning Innovator Award - Google


Best Performance to the Judges - Denise Williams

Direct Line

Best Insight - Mintel

Royal Navy Engineers

Award for Bold Thinking - Coley Porter Bell


Best Commercial Impact - The Nursery

British Airways

Best Brand Impact - Thinkbox

Direct Line

Award for Precision Planning

World Animal Protection

Best-written Paper


And the Stephen King Strategy Agency of the Year; awarded at final judging stage to the agency with the most points, went to AMV BBDO.

Congratulations to all the winners, and our heartfelt thanks to all who took part and to everyone who helped and cheered us on.

Sarah Newman

APG Director

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