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  • APG

Obsess over being interesting

If I could tell you one thing...It'd be to obsess over being interesting, not over being right. It's quite easy to be right, but often also not very helpful. Young strategists can be insecure and seek safety in certainty: robustness, data, rigour. All these things are necessary, not sufficient. Spend 20% of the time getting to the right, logical answer. Then start again and spend 80% of your time on articulating an interesting point of view. And here's a photo of Josephine and Daphne - interesting and right!

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