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APG Training - upcoming courses summary - September / October
September 2010 Understanding Quantitative Research Agenda of Business Get-together for senior planners October 2010 Inspirational Brainstorming Planning Conversion Course Cross-media Evaluation
APG Training in 2010
The APG has a well-deserved reputation for excellent training courses.
Each year we refine the core skills training we offer and we bring in new training ideas. In 2009 this led to new courses on Strategy (two sessions); Effectiveness; and Media Evaluation. These were very successful and will be repeated this year.
Particularly well-received last year were the APG get-togethers for Junior Planners, Senior Planners and for Department Heads. These events are again on the calendar.
Later in the year we intend to put together a combination of training sessions especially for overseas planners. All the main training topics will be covered, over a period of days, probably in November. It will be the equivalent of several training courses, but with the benefit for overseas members of incurring only one set of travel costs.
The outline timetable is shown below, with links to further details. The courses are graded so you can select training appropriate to your experience. "Level 1" courses are suitable for those with 1 to 2 years' experience; "Level 2" 2 to 4 years; "Level 3" 5 to 7 years; and "Level 4" over 7 years.
Whether you are looking for training for yourself or your team, I'm confident you will find what you need in the APG programme.
To reserve a place (provisional or firm) on any of the courses, please email Steve Martin steve@apg.org.uk
With best wishes
Louise Nolder Head of Training for the APG Board Account Planner, AMV BBDO
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Outline programme for 2010 ....

March 2010 Training Network Effectiveness: Objective Setting and Evaluation April - May 2010 Qualitative Research and Moderating Get-together for heads of planning June 2010 Strategic Thinking (twice) The Creative Brief - Writing and Briefing 21st century planning for integration and behaviour change Creative Role Reversal Get-together for Heads of Planning July 2010 Leading and Influencing Strategy Get-together for young planners August 2010 September 2010 Understanding Quantitative Research Agenda of Business Get-together for senior planners October 2010 Inspirational Brainstorming Foundation and Conversion Course Cross-media Evaluation November 2010 Planning fest: combination course for overseas planners - POSTPONED December 2010
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