APG Training - upcoming courses summary - September / October

September 2010
Understanding Quantitative Research
Agenda of Business
Get-together for senior planners

October 2010
Inspirational Brainstorming
Planning Conversion Course
Cross-media Evaluation

APG Training in 2010

The APG has a well-deserved reputation for excellent training courses.

Each year we refine the core skills training we offer and we bring in new training ideas. In 2009 this led to new courses on Strategy (two sessions); Effectiveness; and Media Evaluation. These were very successful and will be repeated this year.

Particularly well-received last year were the APG get-togethers for Junior Planners, Senior Planners and for Department Heads. These events are again on the calendar.

Later in the year we intend to put together a combination of training sessions especially for overseas planners. All the main training topics will be covered, over a period of days, probably in November. It will be the equivalent of several training courses, but with the benefit for overseas members of incurring only one set of travel costs.

The outline timetable is shown below, with links to further details. The courses are graded so you can select training appropriate to your experience. "Level 1" courses are suitable for those with 1 to 2 years' experience; "Level 2" 2 to 4 years; "Level 3" 5 to 7 years; and "Level 4" over 7 years.

Whether you are looking for training for yourself or your team, I'm confident you will find what you need in the APG programme.

To reserve a place (provisional or firm) on any of the courses, please email Steve Martin steve@apg.org.uk

With best wishes

Louise Nolder
Head of Training for the APG
Board Account Planner, AMV BBDO

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Outline programme for 2010 ....
trainingcalendar

March 2010
Training Network
Effectiveness: Objective Setting and Evaluation

April - May 2010
Qualitative Research and Moderating
Get-together for heads of planning

June 2010
Strategic Thinking (twice)
The Creative Brief - Writing and Briefing
21st century planning for integration and behaviour change
Creative Role Reversal
Get-together for Heads of Planning

July 2010
Leading and Influencing Strategy
Get-together for young planners
August 2010
September 2010
Understanding Quantitative Research
Agenda of Business
Get-together for senior planners

October 2010
Inspirational Brainstorming
Foundation and Conversion Course
Cross-media Evaluation
November 2010
Planning fest: combination course for overseas planners - POSTPONED

December 2010