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APG West | A matter of perspective

May 30, 2017
4 min

APG West | A matter of perspective

A write up of APG West Planning Labs, May 2017. This event posed a deliberately provocative question: Can you do the best work of your life outside London? As one of the attendees suggested before the start, and the speakers proved during the session, it’s also quite a philosophical one. Self-reflection and personal perspective were recurrent themes. And to some, it may even be quite insulting. Why should location matter? And who says London is so good anyway? (According to P

APG West | Agency value and the search for innovation

Apr 13, 2017
5 min

APG West | Agency value and the search for innovation

We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our local, micro challenge. But as an industry we also face many macro challenges. Technology is changing the marketing mix. Many services are being taken in-house. Agencies are caught in a pincer movement between consultancies and commoditisation. Taken together, the micro and macro make a discussion about the changing nature of agency value very ti

APG West does SMW

Dec 2, 2016
2 min

APG West does SMW

Last month Bristol held its first ever Social Media Week. There were more than fifty events, and more than 1500 people attended or spoke at them. It was a huge operation, and largely down to our partners at Bristol Media that it happened at all. It’s no accident the partners helping us to deliver APG West are people prepared to be bold like that… APG West had its own event, of course. Many people that we’d spoken to beforehand had our session down as the one they were most lo

APG West | Perspectives in Planning

Nov 8, 2016
5 min

APG West | Perspectives in Planning

At the beginning of his talk last week, Mark Hancock, head of planning at The Real Adventure, noted the habit former Tesco CEO Terry Leahy had of interrupting any executives who offered him an opinion. Before they could tell him what they think, Leahy would say, they should first tell him what they know. Knowledge was a big theme throughout all the talks. So too it’s more confident cousin, truth. For Leahy’s phrase neatly summed up everything planning should be: an authentic

APG West | We are on our way

Jun 15, 2016
2 min

APG West | We are on our way

APG West started with questions, not answers. What would people in Bristol, Bath and the surrounding area need from the APG? What challenges do the creative businesses of the region face? What would constitute success for them? How should the community come to life? If we hadn’t started with questions, we might have leaped to assumptions. We’d have replicated the flagship events and brought in the kind of speakers that London planners have come to expect. Instead, at our

APG launches in the West

Apr 21, 2016
2 min

APG launches in the West

In partnership with Bristol Media, APG is delighted to announce the launch of APG West. THE LAUNCH Our launch event is on April 21st, and features a keynote from Dom Boyd, Group Head of Strategy at adam&eveDDB. He’ll tell us about the opportunities presented by the age of 'Brand Entrepreneurs' – planners who are more than just smart thinkers, but innovative doers as well. We will also give an introduction to the events, training and expertise that the APG West has to offer,

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