Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

From the Library to the Lobby: Making the Switch from Academia to Agency

This is the first in a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How...

Planners Unmasked | Chris Welton

I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...

Planners Unmasked | Max MacBeath

I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.

All About Planning | The Role, the Origins and the Agency

Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...

What is Planning? | A view from Vaughan Edmonds

As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...