APG
- Feb 20, 2018
- 8 min
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
- Oct 6, 2017
- 3 min
Not Doctors, But Psychoanalysts
I wrote this piece a while ago. This broad approach to Client engagement has served me well over the years. Most Clients nowadays don’t...
APG
- Apr 13, 2017
- 5 min
APG West | Agency value and the search for innovation
We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our...
APG
- Mar 9, 2017
- 10 min
APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good
Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...
APG
- Dec 16, 2016
- 2 min
Digital Years are like Dog Years
Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all...
APG
- Dec 12, 2016
- 4 min
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...