APG
Feb 20, 20188 min read
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
Oct 6, 20173 min read
Not Doctors, But Psychoanalysts
I wrote this piece a while ago. This broad approach to Client engagement has served me well over the years. Most Clients nowadays don’t...
APG
Apr 13, 20175 min read
APG West | Agency value and the search for innovation
We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our...
APG
Mar 9, 201710 min read
APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good
Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...
APG
Dec 16, 20162 min read
Digital Years are like Dog Years
Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all...
APG
Dec 12, 20164 min read
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...
APG
Nov 30, 20165 min read
What transformed your thinking in 2016?
It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...
APG
Nov 8, 20165 min read
APG West | Perspectives in Planning
At the beginning of his talk last week, Mark Hancock, head of planning at The Real Adventure, noted the habit former Tesco CEO Terry...
APG
May 31, 20164 min read
Clients are collaborators too
So, what are we collaborating for, exactly? Sometimes, ‘collaboration’ feels like one of those words. You know the ones. Words like...
APG
Jan 22, 20164 min read
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
Oct 2, 20152 min read
Think like a CSO (with Craig Mawdsley)
Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...
APG
Sep 9, 20151 min read
If I could tell you one thing...
I don’t think I really need to advise my younger self, as looking back, I think I had it all sorted then, but things get fuzzier the...
APG
Sep 9, 20152 min read
Tools I Use
Coaching questions – good for framing client conversations to clarify their objective and identify concerns/aspirations etc. The most...
APG
Aug 17, 20154 min read
Think like a CSO (with Richard Huntington)
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...