APG
- May 30, 2017
- 4 min
APG West | A matter of perspective
A write up of APG West Planning Labs, May 2017. This event posed a deliberately provocative question: Can you do the best work of your life outside London? As one of the attendees suggested before the start, and the speakers proved during the session, it’s also quite a philosophical one. Self-reflection and personal perspective were recurrent themes. And to some, it may even be quite insulting. Why should location matter? And who says London is so good anyway? (According to P
APG
- Apr 13, 2017
- 5 min
APG West | Agency value and the search for innovation
We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our local, micro challenge. But as an industry we also face many macro challenges. Technology is changing the marketing mix. Many services are being taken in-house. Agencies are caught in a pincer movement between consultancies and commoditisation. Taken together, the micro and macro make a discussion about the changing nature of agency value very ti
APG
- Nov 8, 2016
- 5 min
APG West | Perspectives in Planning
At the beginning of his talk last week, Mark Hancock, head of planning at The Real Adventure, noted the habit former Tesco CEO Terry Leahy had of interrupting any executives who offered him an opinion. Before they could tell him what they think, Leahy would say, they should first tell him what they know. Knowledge was a big theme throughout all the talks. So too it’s more confident cousin, truth. For Leahy’s phrase neatly summed up everything planning should be: an authentic
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