APG
Mar 23, 20173 min
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
Jan 29, 20162 min
Provocation & Brand Reinvention
Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated...