APG
- Jun 21, 2018
- 2 min
What the Ad World Can Learn from Politics?
Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re all f***ed. And us planners? we all nodded in perfect synchrony over our Brew Dogs and salami sticks (great addition to snack repertoire, APG). One thing he said still rings in my ears today. An observation about the way in which our political communications landscape has been fundamentally high-jacked, re-formulated and robbed of its honour.
APG
- Nov 30, 2016
- 5 min
What transformed your thinking in 2016?
It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen Transformational Thinking as our theme for the 2017 APG Creative Strategy Awards. So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minut
APG
- Sep 20, 2016
- 5 min
Why did we stop listening? Brand lessons from Brexit
For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A little bit of me was concerned that we’d talked ourselves out on this one but we thought it was important to address the implications as a community and think about what part we might play in the post Brexit world – not least in shaping the strategy on our clients’ brands. So we invited speakers from politics and policy, cultural insight and p
APG
- Sep 9, 2016
- 2 min
Planners Unmasked | Chris Regan
WHAT ARE THE CHARACTERISTICS OF THE PERFECT AGENCY (IF YOU COULD CREATE IT FROM SCRATCH)? A place that brings out the best in you. A place that gives you the confidence to fail. WHAT DO YOU THINK ARE THE MOST IMPORTANT CHANGES THAT PLANNERS AND STRATEGISTS SHOULD BE GRAPPLING WITH? The age of personalisation of goods and services is just beginning, which is going to present significant challenges, as well as opportunities. At the moment it seems as though brands are engaging
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