APG
- Jun 19, 2017
- 5 min
As everything evolves, Strategists must save the world – by not changing
How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign meetings – rooms full of people from across multiple agencies. There were only two Planners in the room: me, and the media planner. Fast forward to 2017. Marketing communications has changed beyond recognition. There has never been greater fragmentation. There has never been greater confusion. Advertising has never been liked less. It feels lik
APG
- Jan 17, 2017
- 2 min
Video Effectiveness
APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing importance of the video sector and create a compelling collection of effectiveness case studies beneficial to the strategy community as a whole. Chaired by Craig Mawdsley, Joint CSO of AMV BBDO, the judges will be awarding UK campaigns that have achieved effectiveness through their use of YouTube. Check out these top three tips from the judges at the
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