APG
Apr 6, 20184 min
Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...
APG
Feb 15, 20163 min
I like it when we all watch the same thing
It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...
APG
Jan 4, 201510 min
The Future of Brand Building is Triangular
This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...