APG
- Apr 6, 2018
- 4 min
Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...
APG
- Jun 1, 2016
- 4 min
How technology will influence how we work
Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think,...
APG
- Mar 29, 2016
- 2 min
Sources of Inspiration and Insight
Last week I went along to the ‘Sources of Inspiration and Insight’ Young Planner’s event The night was hosted by BBH’s John Harrison at...
APG
- Mar 2, 2016
- 3 min
Why Don’t You?
When I were a little girl there was a programme on Saturday morning telly called “Why Don’t You?” which had a theme tune that ended “Why...
APG
- Jun 30, 2015
- 1 min
What is Planning? | A view from Vaughan Edmonds
As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...
APG
- Feb 5, 2015
- 3 min
Day in the Life of Simin Radmanesh
WHAT’S YOUR OFFICIAL JOB TITLE? As of 3 weeks ago, Planning Director, Memac Ogilvy, Qatar HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO?...
APG
- Feb 5, 2014
- 5 min
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...