APG
- Nov 7, 2017
- 12 min
APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g
You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements about the implications of AI for our industry and the future of the world. There’s rather less detail on what the march of the robots - if there is such a thing - means for our actual jobs; the things we do day-to-day. So we asked some strategists what they thought and what, if anything, they plan to do.
The evening was fascinating for the v
APG
- Nov 7, 2017
- 2 min
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA) may be super hip, yet the thinking is classical. The brand found a fresh, simple and easy to understand emotional promise and dramatised it brilliantly – the idea that music helps top performers (in sport) to come out on top because of “focus”. Reason to believe – Top athletes use Beats by Dre noise cancelling headphones to cut out the noise/
APG
- Nov 1, 2017
- 2 min
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am going to do – and i am going to use it illuminate what we mean by that much used word – “Insight”- and how it helps unlock great work. First up The Grand prix for Barbie – which, i think, has not one, but three great pieces of insight. Founding vision of the brand’s creator. Billed as the “story of how a woman can re-ignite her power, her f
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