APG
Dec 2, 20162 min read
APG West does SMW
Last month Bristol held its first ever Social Media Week. There were more than fifty events, and more than 1500 people attended or spoke...
APG
Feb 15, 20163 min read
I like it when we all watch the same thing
It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...
APG
Jun 17, 20151 min read
APG 2015 Student and Young Planner Awards Judging Panel
Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did...
APG
Feb 5, 20145 min read
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
Feb 4, 20145 min read
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...