APG
- Jun 21, 2018
- 2 min
What the Ad World Can Learn from Politics?
Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re...
APG
- Jun 19, 2018
- 2 min
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
- Sep 8, 2017
- 3 min
How do you tell the stories that grip the nation?
We started talking to ITV earlier this year. We were interested in 3 things. The first is the Brexit bubble. The much discussed sense...
APG
- Nov 30, 2016
- 5 min
What transformed your thinking in 2016?
It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...
APG
- Oct 21, 2016
- 6 min
A Reasonable Rant
Being a planner today is bewildering. Or at least, I am bewildered. Big picture wise, in line with client-agency relationships, the role...
APG
- Sep 20, 2016
- 5 min
Why did we stop listening? Brand lessons from Brexit
For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A...