APG
- Nov 16, 2016
- 2 min
Why being a Planner is like being an Icelandic detective
It's not just the long, gloomy Icelandic winters that make Detective Erlendur Sveinsson a rather moody figure. His life has had more than...
APG
- Nov 30, 2015
- 2 min
How Not to Write a Creative Proposition
Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and...
APG
- Jun 30, 2015
- 3 min
All About Planning | The Role, the Origins and the Agency
Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...
APG
- Jan 16, 2015
- 3 min
Day in the Life of Nick Hirst
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...
APG
- May 4, 2010
- 1 min
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...